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About Swimming Nature

Since we started, over two decades ago, we've helped almost half a million new swimmers. We're now the largest independent provider of swimming tuition in the UK and, understandably, we're proud of that. It also means that we have a thoroughly tried and tested approach to swimming which we know delivers results, every time.

The secret? It's simple really. We help people to understand, right from the very start, that water is friend and not foe. Before we teach a single stroke, we teach people to float. By doing this we know that all of our students will feel confident and relaxed in the water, each and every time they dive in.

From there, everything else flows. We can teach the correct mechanics of each of the four recognised strokes, without fear or frustration. No doggy paddle or armbands here! Our adult swim programme also includes techniques from the Shaw Method; a proven way of achieving optimal body alignment in the water. Really, it's swimming, made easy.


We're now looking for experienced and motivated individuals to expand our business, and help more people have fun in the water.

If you feel at home in the water and get satisfaction from helping others to find their fins, lose their fear and learn great technique, then this could be just the business opportunity for you.

Register your interest today, and find out more about building a profitable swim school business with us.

Register your interest today

By joining our family, you have the opportunity to grow your own business on the back of this successful model.

Eduardo Ferre - Swimming Nature Founder

Join The Team

Dive into your own business.

To run your own business with Swimming Nature, you need to be excited by the idea of helping people to have fun in the water. You'll be passionate about working with children and be motivated by making a difference. You'll also need to have plenty of patience!

It's likely that you'll already be an experienced swim instructor, although that isn't essential. If you don't have a swimming qualification, we can help enrol you on the necessary ASA instructors programme before you start your Swimming Nature business. Qualifying as an instructor can take as little as two weeks. Alternatively, since there is a choice of operating models, you could decide to employ other qualified instructors to deliver your lessons, while you stay out of the pool and focus on growing your business.

Become a Swimming Nature Instructor
  • Join our team of accredited instructors and we'll provide you with teaching space in one of our many pools and take care of your marketing activity to attract a regular flow of new clients. We handle all of the customer service, booking and payments administration on your behalf leaving you free to do what you do best, teach swimming!
Become a Swimming Nature Franchise Owner
  • You'll get all the benefit of working with a national brand, clever administration systems and clearly defined lesson plans, but you'll have the challenge to work with your own pool, recruit and manage other teachers, arrange your marketing activity and take care of all your booking administration and payments. Of course, you'll have our support and expertise to make your new venture a huge success!

Confidence in the water is contagious!

Why Work With Us?

A market-leading opportunity

Franchise Opportunities

We're looking for committed and energetic people to help grow our business, so we take care to recruit the right people for the job. Here's our process...

Let's Talk

After you have registered your interest, we'll send you our Business Opportunity Information Pack giving more details. Then we'll have an initial phone conversation to see if this sounds like the right concept for you.

Initial Meeting

If it feels like there is a good fit between your aims and the Swimming Nature offer, then we'll arrange an informal meeting. This will be a chance to learn more about each other, discuss the business models in more detail and meet some of our team.

Second Meeting

Having had time to consider the opportunity further, we'll arrange a second meeting to discuss the potential of your area and, if both parties agree, then secure the territory with a deposit. You will get guidance on creating a business plan and we'll give you a Business Agreement to review.

Third meeting

Decision time! At this meeting, we'll review your business plan and go over any outstanding queries. If the business plan is approved, you have funding in place and want to go ahead and make the commitment to your new business, we'll then sign the Agreement and take full payment of the relevant joining fees. Welcome to the team!

Ready to Launch!

Once you have signed up, we'll book you in for business training and help you get ready to launch your new business. Exciting stuff!

Contact us

Register your interest today, and find out more about building a profitable swim school business with Swimming Nature.

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